A Biotech/Agtech company specialising in new gene editing techniques wanted a redesign of their site, for both desktop and mobile. Their goal was to modernise their site while still keeping their original brand and aesthetic. They also wanted to increase customer visibility into their products and services, with an eventual goal of purchasing and/or partnering with companies interested in their work.

 

The main competitor in this market for this client was a technique called CRISPR, a popular and widely-used gene editing method (used to edit DNA) in the scientific world. Our goal was to have the user informed of these 2 new and better techniques our client offers, explaining the benefits and applications over CRISPR.

 

The original site did not require too much restructuring as they had 2 main products/services, each with their own applications. We sought to maintain the simplicity of the original site, but highlight these services they provide with their own in-depth pages and along with pages of industry applications. 

 

In addition, we added a learn hub for additional resources for users to explore to help increase the credibility, benefits of the company and services, and SEO (in the middle of revamping). 

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The redesign was a success, launched in March 2021. We saw a 30% increase of search leads (prospects who found Demeetra online using search engines, directly, or socials), ___% increase in website leads (assets downloaded), and even saw the first purchase on their site (undisclosed amount) within the first couple months of launch.